“If we find that a market is not functioning well, it could have a negative impact on businesses and ultimately consumers through higher prices, lower service quality and less innovation. In these circumstances, Ofcom has to enforce government regulations. or make recommendations to change the policy and take competition or consumer enforcement action,” it emphasized.
Ofcom said it has worked closely with the Competition and Markets Authority (CMA) in planning the market study.
Next year, Ofcom will also begin a broader program of work to investigate other digital markets, including online personal communication apps and devices for accessing audiovisual content.
“We are interested in how services such as WhatsApp, FaceTime and Zoom are impacting the role of traditional calling and messaging and how competition and innovation may evolve in these markets in the coming years,” Ofcom said.